Our Core Values

*Click on each Core Value below to read more about what it means and how we put it into practice.

Be a Champion of Your Prospect’s / Client’s Best Interest

Always do what’s in the prospect’s/client’s best interest – even if it means “losing the sale.”

In other words, always be a Trusted Advisor. Trust takes time to build up, and it can be lost in an instant. Play the long game with each person. 

If they’re a great fit to become a client, be bold with them and tell them. If they’re not a great fit, boldly tell them that too – and send them towards people or resources that are a better fit.

Be Pragmatic, Not Dogmatic

Don’t get stuck on “your way of doing things.” Find the best solution to their problems. Period. 

Be willing to look anywhere and do anything for answers. Search for the truth amidst all the complexity.

Only Use Strategies You’re Proud of That Reflect Your Values

Be intentional in how you approach things. Does your communication and your practices reflect your highest values? 

Assume an expose about your company will get leaked to the media. Would you proudly defend each practice you engage in?

Diagnose Deeply First. Then Offer a Solution

Look for root causes to their problems. Don’t give surface-level solutions. Take time to understand the core of their problem first, then solve it.

Sometimes their problem is not what you can help with. In that case, point them to solutions & people who can help.

Go Above and Beyond the Call of Duty

Delight and surprise your clients with how committed you are to their results. Go the extra mile for them.

If needed, give them a little extra time. Send them a resource they weren’t expecting.

Meet the Learn Your Brain Team

Josh Matthews-Morgan
Josh Matthews-Morgan

Josh Matthews-Morgan is the co-Founder of Learn Your Brain, a company that specializes in helping business owners master their mindset so they can build high-growth businesses.

He is a leading expert in the field of peak performance and is the co-author of Deliver: How To Perform Your Best When It Counts The Most

Along with his mother and business partner Dr. Nita Matthews-Morgan, Josh is the creator of two cutting-edge training programs: 

Tools for Transformation – A program that teaches their proprietary F.R.E.E. Method – which helps coaches & business owners rapidly identify & delete any “limiting beliefs” holding them back. 

The Mindset Mastery Training Program – This cutting-edge program uses tools from psychology and neuroscience to help business owners achieve greater levels of productivity, success and joy.

Josh has been interviewed in numerous podcasts, including Entrepreneur Hour, Leaders of Transformation, The Advanced Selling Podcast, Thriveology, and has been a featured speaker at the Success Summit.

Outside of his work at Learn Your Brain, Josh is the creator of the upcoming show Return to Love.  

He also works as a musician and solo artist. His music is a blend of styles that borrows from pop, soul, jazz and gospel.

Dr. Nita Matthews-Morgan - Advisor

Dr. Nita Matthews-Morgan - Advisor

NOTE: Nita is no longer involved in the day-to-day operations of the business, as she recently retired. She currently serves as an advisor to the company.

Nita Matthews-Morgan, PhD co-founded Learn Your Brain with her son Josh.

She is the co-author of Deliver: How to Perform Your Best When it Counts the Most, and Seven Keys to Freedom: The Ultimate Guide to Developing the Mind.

Along with Josh, Nita is also the creator of of two cutting-edge training programs for coaches & business owners:

Tools for Transformation – A program which helps business owners rapidly identify & delete the “limiting beliefs” holding them back. 

The Mindset Mastery Training Program – This cutting-edge program uses tools from psychology and neuroscience to help business owners and high performers achieve greater levels of productivity, success and joy.

An expert in creativity and creativity assessment, she is a protege of the late Dr. Paul Torrance, a pioneer in research on the development of creative potential and the father of creativity assessment. 

She has served as Director of the Torrance Center for Creative Studies and Talent Development, where she analyzed the data on Dr. Torrance’s 40-year longitudinal study of creativity, the only one of its kind. 

Nita also taught classes in educational psychology, statistics, and research methods at the University of Georgia for over 15 years.

She enjoys painting, making music, and reading a good mystery in her free time. But most of all, she enjoys quality time with her husband, her three grown kids and her crazy, neurotic dog Charlie.